Research shows hierarchical groups are more likely to use the internet as a platform. This might be counterintuitive, as the original rise of the internet coincided with events like the toppling of top-down structures.Despite the strong belief that the internet is horizontal, these hierarchical systems achieve high levels of online participation. The Revolution That Wasn't: How Digital Activism Favors Conservatives List Price: $29.95 New From: $23.04 in Stock Used From: $16.74 in Stock